Eastside Towers, Birmingham

Eastside Towers, Birmingham – Westcotes Flooring

LOCATION
Birmingham, UK

BACKGROUND TO THE PROJECT
Eastside Towers will be the tallest residential development in the Midlands, comprising two high-spec apartment towers of 51 floors.

• Tower A: 2,500m² of luxury vinyl tile (LVT) and 3,000m² of carpet tile
• Tower B: 5,000m² of LVT and 800m² of carpet tile

Westcotes Flooring were contracted to deliver high-quality floor finishes across both towers, working to tight timescales and strict quality standards.

THE CHALLENGE
With a fast-paced programme involving 1,500m² of subfloor preparation each week – including 1,000m² of LVT – keeping on schedule was critical. Any disruption risked delaying multiple trades. As with all Tier One contractors, the specification required fully flame-retardant (FR) temporary protection.

The team also needed a solution that was not only fit for purpose but also practical to handle. On several occasions, site constraints meant the hoist wasn’t available, so protection materials needed to be lightweight and flexible enough to be transported via lifts without causing delays or damage.

PROJECT SOLUTION
Protec supplied 2mm ProplexFR and CarpetshieldFR, both chosen for their effectiveness in protecting finished floors and for being manageable on a high-rise site with limited access. With no wheeled traffic on the floors, these materials were the ideal choice – providing the right level of protection without over-engineering.

When the hoist was out of action, site teams were able to easily fold and fit the sheets into the lift – keeping work moving and preventing delays.

THE OUTCOME
The products performed exactly as required – lightweight, durable, and easy to handle, while offering excellent protection against damage and defects. Westcotes Flooring successfully met the demands of the project without compromise, delivering on time and to the high standards expected.